Sustainable Luxury Brands: Evidence from Research and Implications for Managers

書名:Sustainable Luxury Brands: Evidence from Research and Implications for Managers,語言:英文,ISBN:9781137601582,作者:Amatulli, Cesare/ De Angelis, Matteo/ Costabile, Michele/ Guido, Gianluigi,出版日期:2017/02/10,類別:商業財經
$ 5805
 

內容簡介

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research. 

 

詳細資料

  • ISBN:9781137601582
  • 規格:精裝 / 15.2 x 21.6 x 2.5 cm / 普通級

資料來源:http://www.books.com.tw/products/F013940724