Customer Sense: How the 5 Senses Influence Buying Behavior

書名:Customer Sense: How the 5 Senses Influence Buying Behavior,語言:英文,ISBN:9781349344420,作者:Krishna, Aradhna,出版日期:2015/12/23,類別:商業財經
$ 1440
 

內容簡介

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer’s senses.
 

詳細資料

  • ISBN:9781349344420
  • 規格:平裝 / 15.5 x 23.5 cm / 普通級

資料來源:http://www.books.com.tw/products/F013941182